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​“Bringing back coal jobs” and the power of discourse

4/5/2017

11 Comments

 

By Anya M. Galli Robertson

On March 28 2017, President Donald Trump signed the “Promoting Energy Independence and Economic Growth” Executive Order. The order rolls back a slate of Obama Administration climate and environmental regulations including the Clean Power Plan, the moratorium on new coal mining leases on federal lands, the roadmap for national greenhouse gas emissions reductions, and the use of the “social cost of carbon” analysis in regulatory review. The setting for the press event—surrounded by coal miners at the headquarters of the Environmental Protection Agency—signaled the end of what opponents called the “war on coal” and the beginning of a new era of regulatory freedom in which coal comes first in the national energy mix. Just before signing the order, President Trump turned to the coal miners behind him, saying “come on, fellas. Basically, you know what this is? You know what it says, right? You’re going back to work.”
 
Although the Trump Administration is telling a different story, coal won’t be making a full comeback.
​In this context, the discourse of “bringing back coal jobs” is more political than it is practical. 
Even with the mining and electric industries newly unfettered from environmental regulations and a guaranteed niche in the US energy mix for now, coal simply can’t compete for the top position with cheaper and more efficient fuels. Natural gas is the largest threat to coal, having already reshaped energy markets with the surge in production and drop in prices due to hydraulic fracturing and horizontal drilling technologies. The Trump Administration’s promise to fast-track oil and gas pipelines means demand for coal is unlikely to return to previous levels. Subsidies for renewable energy, although threatened at the federal level, remain a powerful force in making wind, solar, and other “green” energy sources competitive against coal. Moreover, the coal fleet in the US is aging, with few plans to build new coal facilities given the lower cost of new construction for gas-fired power plants. 
 
Some politicians have hailed the new executive order as good news for coal country. But given the limitations on the market share for coal, prospects for employees in the coal industry are anything but bright. Moreover, technological innovations and shifts from shaft mining to strip and mountaintop removal mining mean that many mining jobs are now either obsolete or increasingly automated and mechanized.  As one miner quoted in the New York Times last week said, “it’s not ever going to be the same.”
 
Even coal executives agree that coal jobs won’t return in the way President Trump has promised. In a recent op-ed, Vice President of the National Mining Association Luke Popovich writes that rather than signaling “industry salvation,” Trump’s executive order is “a return to common-sense energy policy” and free market economics. Robert Murray, the CEO of Murray Energy infamous for his vocal opposition to federal regulations, praised the President’s executive actions but suggested that Trump “temper his expectations” about significantly increasing industry jobs in coal country.  In the words of one mining company executive I spoke to as part of my dissertation research, “king coal isn’t coming back. We might be a duke or a prince, but we’ll never be king again.”
 
Trump’s promise to “put our miners back to work” comes at a time when the American public is increasingly receptive to renewable energy and supportive of environmental regulations. Research by the Yale Program on Climate Communication finds that 7 in 10 of the Americans surveyed reported that they supported restricting emissions from coal-fired power plants. Yale researchers report that even among respondents who voted for Trump, coal emissions were still considered to be a problem:  “almost half (48%) support setting strict carbon dioxide emissions limits on existing coal-fired power plants to reduce global warming and improve public health, even if the cost of electricity to consumers and companies would likely increase.”
 
So why do we keep hearing about coal jobs? The discourse of the incompatibility of environmental interests and the national economy—central to which is the claim that regulations hurt employment—is nothing new. Industries leverage powerful narratives in order to justify environmentally harmful activities, evade regulation, and shape policy debates. The late environmental sociologist Bill Fruedenburg called these narratives “privileged accounts.” By framing the debate over coal in terms of human and economic costs (poverty and unemployment in coal country), such accounts divert attention away from criticisms of coal-fired power.
 
What stands out about the current question about the future of coal is that even the industry itself has abandoned the jobs narrative, leaving the promises of restoring jobs and the traditional way of life in coal country to politicians. The results of the election are proof that the Trump Administration stands to benefit from such promises, but the benefits for coal industry employees have yet to materialize. ​
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